Hi! I’m Ash

I started Divaful Beauty because of my love and passion for makeup.

Being a huge makeup fan I loved experimenting with different techniques and makeup looks I learned how the power of makeup can transform you and how your favorite lipstick or foundation can make you feel empowered confident and fabulous!

When I shopped around the big department stores and makeup retailers for my favorite value makeup brands, I found I had to go to several different stores to get everything I wanted and the shopping experience was not that pleasant 

So I started Divaful Beauty in 2018 with 3 makeup brands and a dream to offer the best value, vegan/cruelty free and Indi beauty brands, My vision is to be not just be another beauty store but offer a fantastic shopping experience and build community of makeup lovers where we can share makeup news, tips and tutorials. 


I hope you love shopping with us!



Founder/Owner of Divaful Beauty